From developing a brand story, brand values, brand positioning to various ways you can implement design for a beer brand.
Portland has some great beer and some great beer brands. What are these breweries and designers doing to create unique and effective branding? With so much competition in the craft beer market, it’s very important that your beer brand is unique. As part of the featured headquarter events for Design Week Portland, this in-depth look behind local beer brands will be presented and discussed.
I created this event concept and was responsible for all organization, selecting breweries and designers, technical aspects, and moderation for this event.
This was a featured event at the Design Week Portland headquarters and had over 250 attendees.