Rough Draught

design week portland

April 17, 2018

Watch as four designers and four different breweries create a new beer label design. While the designers know what went into the brew and what makes it unique, they’re not allowed to develop any graphic concepts or layouts before the event starts.

I have gathered four local designers and paired them with four local breweries for this special event to be held at Hopworks Urban Brewery. Special guest Harvey Shepard of Oh Beautiful Beer will be speaking about beer label design.

I created this event concept and I’m responsible for all organization, selecting breweries and designers, technical aspects, and moderation for this event.

Designing for a Craft Beer Brand

design week portland

April 26, 2017

From developing a brand story, brand values, brand positioning to various ways you can implement design for a beer brand.

Portland has some great beer and some great beer brands. What are these breweries and designers doing to create unique and effective branding? With so much competition in the craft beer market, it’s very important that your beer brand is unique. As part of the featured headquarter events for Design Week Portland, this in-depth look behind local beer brands will be presented and discussed.

I created this event concept and was responsible for all organization, selecting breweries and designers, technical aspects, and moderation for this event.

This was a featured event at the Design Week Portland headquarters and had over 250 attendees.

Beer Branding Seminar

pdx beer week

June 16, 2017

PDX Beer Week is a popular and event filled week in the Portland beer scene. The PDX Beer Week organizer, along with Oregon State University, brought me on to assist with a beer branding seminar. I worked with four local designers to put together a presentation covering all aspects of beer branding.

I was responsible for creating a beer branding introduction, organizing the designers and presentation content, and moderation for this event.