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Wheaton Creative | Blaker Brewing

Blaker Brewing

Blaker Brewing

Blaker brewing came to me with bits and pieces of a brewing operation with a full brewery about to break ground. Through a branding exploration process, we ended up creating a solid brand identity along with finding some vision for future branding efforts. With a family farm history, along with some of the newest technology in farming and sustainability, one of the main concepts for the beer branding was “a look into the past with a vision towards the future.”

I worked with the Blaker crew in developing their brand from the ground up. The logo design creates a system of a full lockup, simplified wordmark, and a standalone icon. The B icon mark represents a sustainability loop, coming from and returning to the ground. The circle around the B icon also contains a subtle farm plow to represent their farming roots. The top area of the can labels represents a window looking to the past, which represents one of the main brand concepts.

Client Testimonial

Working with Ryan has been extremely valuable to our business – an exciting, interactive, collaborative, and fun process. He designed the creative elements of our brand and translated our story into something physical to give our customers. Ryan delivers top notch design skills, a creative work flow, and is attentive to our best interest. On top of all this, we have created a new friendship with someone who is exceedingly knowledgeable and passionate of the craft beer world just as us. We are 100% satisfied with the progress we have made with Ryan, and we feel completely comfortable as we approach our entry to market.

Tyler Lucas

Date

February 6, 2018

Category

branding, craft beer, label